Legal Information and Liability

Use of social media

General information

Purpose of data processing: We use social media primarily to communicate with new and existing customers and to provide a wide audience with information about our company. In particular, we process contact and communication data for this purpose as well as data needed to measure the reach of the information we provide. Beyond this, the operator of the respective social media platform processes personal data for tracking (e.g. generation of user profiles based on usage behaviour or interests), remarketing (e.g. targeted advertisement by cooperation partners) and in order to be able to supply us with statistical analyses about the use of our service.

Data subjects: Generally all profile visitors, meaning individuals who access our profiles in social media.

Scope of data processing: For the purposes stated, we, or third parties commissioned by us, process personal data for the identification of the profile visitor (e.g. name, address), data necessary to contact the profile visitor (e.g. email, address, telephone number), data on usage behaviour (e.g. length of stay, websites accessed, content searched for, services used), technical data (e.g. IP addresses, devices and programmes used to access the website), the profile visitor's contents (e.g. texts, photos, videos) and also, subject to approval, data regarding the profile visitor's physical location.

This personal data related to the profile visitor is merged in a user profile and stored as a file ("cookie") on the profile visitor's terminal device. Other websites may also access these user profiles occasionally in order to use the data they contain for the targeted selection of advertising content or to supplement such data. Additionally, the third-party providers who make social media and other tools for data processing available for marketing purposes can store the data contained in the user profiles on their servers.

Legal grounds for data processing: We process personal data due to our legitimate interest in communication and direct advertising in accordance with Art. 6 (1) (f) GDPR.

Data processing outside of the European Union: Sometimes, social media operators process data outside of the European Union. In order to still be able to provide protection for our profile visitor's personal data that is consistent with European Union law, we use social media provided by third parties that have submitted to the Privacy Shield (https://www.privacyshield.gov) thereby undertaking to comply with European Union data protection laws.

Data subject rights: We ask profile visitors to exercise their right to be informed or any other data subject rights (e.g. erasure), where possible, by contacting the social media operators directly, because only the operators have unrestricted access to the processed data. Of course we will be happy to forward any data protection questions (e.g. information, correction, erasure) addressed to us to the respective social media operator.

For more information on asserting your data subject rights, in particular regarding the existing options of objecting to the processing of your data, please refer to the respective social media operator's privacy policy.

Use of cookies: The user profiles are stored as a file ("cookie") on the profile visitor's terminal device. The saving of this file is subject to the profile visitor's consent which can be withdrawn at any time.

Services used

Facebook

• Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; a Facebook subsidiary, Inc., 1 Hacker Way, Menlo Park, California, USA; website: https://www.facebook.com.
• Processed data: Data for the profile visitor's identification (e.g. name, address) for contact with the profile visitor (e.g. email address, telephone number), the profile visitor's contents (e.g. texts, photos, videos), data on the profile visitor's usage behaviour (e.g. length of stay, websites accessed, contents searched for, services used), technical data (e.g. IP addresses, devices and programmes used to access the profile) and also, subject to approval, data on the profile visitor's physical location.
• Data subjects: All visitor profiles, meaning individuals who access our profiles on Facebook.
• Legal grounds: Legitimate interest in communication and direct advertising in accordance with Art. 6 (1) (f) GDPR.
• Cookies: Facebook uses cookies to store the profile visitor's data. More about this: https://www.facebook.com/policies/cookies/
• Objection: Generally speaking, Facebook allows you to object to the processing of data for the purposes stated above (https://www.facebook.com/settings?tab=ads). You can also prohibit the processing of your data for the purposes stated above by not approving the cookies necessary to do this. This may, however, compromise individual functions of our website.
  Notwithstanding the above, there are also general opportunities to opt out for individual regions (Europe: https://www.youronlinechoices.eu; USA: https://www.aboutads.info/choices; Canada: https://www.youradchoices.ca/choices; international: https://optout.aboutads.info).
• Information on data protection: Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; joint agreement on the processing of personal data on Facebook profiles: https://www.facebook.com/legal/terms/page_controller_addendum; data protection information for profiles on Facebook: https://www.facebook.com/legal/terms/information_about_page_insights_data.